1. February 2024
As part of a regional agreement, Dreher Breweries has signed a vPPA with Enery for renewable electricity

01 February 2024, Budapest / Vienna

Dreher Sörgyárak Zrt., part of Asahi Europe & International (AEI), and Enery announce the formalization of a 10-year virtual cross-border Power Purchase Agreement (VPPA), which marks an additional step towards sustainability.
Commencing January 2025, Enery will provide certified renewable electricity to Dreher Sörgyárak Zrt., based on the contracted annual volume of approximately 14 GWh. This landmark agreement represents the second virtual Power Purchase Agreement between Enery and the subsidiaries of Asahi Europe & International. This supports the development of renewable asset in Central and Eastern Europe.

In Enery’s comm only: The cooperation, given the innovative contract structure, is unique for the CEE region due to the cross-border nature of agreement as the asset and off-taker are in different market zones, showcasing how companies can attain more significant carbon reduction on a regional level.

Paolo Lanzarotti, CEO Asahi Europe & International, said: “This latest agreement for Hungary marks another important step forward and a significant commitment towards our Legacy 2030 goal of becoming carbon neutral in all our breweries by 2030. Now more than ever, and together with our partners, we are committed to creating meaningful connections with people and the planet”.

Severin Vartigov, Chief Commercial officer Enery, said: “We are proud to continue our regional partnership with Asahi Europe & International and contribute to their sustainability goals through this innovative agreement. By providing reliable and affordable renewable electricity, we aim to drive positive change in the CEE region, furthering our mission to transition towards a more sustainable energy landscape.”


About Asahi Europe & International
Asahi Europe & International is the international branch of Asahi Group Holdings, a global beverage and food company listed on the Tokyo Stock Exchange, Japan. It is the outcome of years of acquisitions, which allowed Asahi Group Holdings, a traditional Japanese producer of beer, whiskey, and wide range of food products, to establish and strengthen its business in Europe and around the globe. As of 2020, the business is established under the Asahi Europe and International organization. Building on centuries of European brewing heritage, the business runs 20 production facilities in 9 countries across Europe and North America and is the custodian of some of the best beer brands in the world, including Asahi Super Dry, Pilsner Urquell, Peroni Nastro Azzurro, Grolsch and Kozel. Within the Asahi Group, the remit of Asahi Europe and International is also to develop and manage all export markets globally, outside of Japan and Oceania. Covering 90 markets and with over 10,000 passionate colleagues on board, through our shared purpose of Creating Meaningful Connections, the business is well
positioned to inspire people around the world to drink better.


About Dreher Breweries
Since its foundation in 1854, Dreher Breweries has become one of Hungary’s leading beer companies thanks to its tradition and international background. It contributes more than 440 million pints of beer to the beer consumption of Hungarians, while directly and indirectly supporting the livelihoods of more than 8 500 families in sectors such as HORECA, logistics and marketing. 86% of its suppliers are small and medium-sized Hungarian enterprises. It contributes HUF 31.1 billion a year to public finances. Since 2017, it has been a subsidiary of Asahi, Japan's largest beer producer – in addition to traditionally Hungarian brands such as Dreher, Arany Ászok and Kőbányai, it also distributes globally popular beers such as Asahi Super Dry, Kozel, Pilsner Urquell, Peroni and HB. Dreher Breweries is committed to responsible alcohol consumption, supporting it through its 15-year-old “Smart drinking” program.


About Enery
Enery is an independent renewable energy provider dedicated to supplying its customers with reliable, affordable, longer-term green energy. With a diversified green fleet currently generating almost 450 GWh of clean electricity from 312 MW, Enery is at the forefront of driving the CEE region’s transition to sustainable energy. The company’s ambitious plans include ongoing development projects with more than 8 GW in 11 countries. With its diverse and multidisciplinary team of more than 25 nationalities, Enery is focusing on developing, constructing, and operating renewable energy projects by integrating environmental, social, and governance (ESG) factors into every aspect of day-to-day business.

For media inquiries and additional information, please contact:
Enery Commercial Team
Email: green.ppa@enery.energy